Go Smarter, Go Active

Go Smarter, Go Active is an active travel campaign that has been created to help more people walk, wheel, and cycle in the region as it bounces back from the impact of the pandemic. Its purpose is to inspire and instil confidence in the people of the North East to travel more actively and sustainably, so that carbon emissions are reduced and people can lead healthier lives.

In parts of the North East, cycling is up between 5%-120%, and active travel is more popular than ever as people keep up their new love of walking and cycling post lockdown.

New resources have launched to help people make smarter, active travel choices using our well-developed and region-wide cycling and walking network.

A new interactive cycling and walking map of the region was created to help people plan more sustainable journeys for leisure or work purposes. PDF maps showing cycling and walking routes in the North East are also available.

16 new active travel itineraries provide inspiration for fun days out across the North East that can be explored on foot or by bike.

Previous campaign activity included a seven-week Go Smarter, Go Active roadshow that toured the North East, helping both children and adults to improve their cycling confidence, upskill with bike maintenance and refresher sessions as well as learn how to ride. It was extremely popular, with 91% of people surveyed saying they would cycle more and 94% of people saying their cycling confidence had improved as a result of the sessions they attended.

The campaign was started by Transport North East on behalf of the North East Joint Transport Committee, and continues as part of the North East Combined Authority. It also involves close work with the seven North East local authorities and Nexus.

Funding for this campaign has been provided by the Government’s Active Travel Fund.

Children learning to cycle in a playground.

Go Smarter, Go Active

Visit the Go Smarter, Go Active campaign website for more information about active travel.

Active Travel Fund

Find out more about our investment in active travel across the region.

Page published:
Page last updated: